Account insights, in the dashboard and in your agent.
Connected Instagram professional accounts get overview, trends, breakdowns and audience demographics. Claude and MCP-compatible clients read the same insights through the MCP server.
dashboard · insights
Instagram insights · @acme.official
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Three views. Every connected account.
Content breakdowns, audience demographics and a raw query explorer for every connected Instagram account.
In the dashboard.
Overview, trends, breakdowns and audience demographics per account.
MCP tool included.
Agents read the same insights capability through the MCP server.
Scopes on the connection.
A publishing-only connection adds insights access with a one-click reconnect.
Instagram-only today.
Account-level insights on professional accounts. X has no insights.
// how you reach it
- The dashboard Insights page, per connected account
- The MCP server: Claude and MCP-compatible clients
- Agent auth: organization API key with MCP scopes, or OAuth 2.1 with consent
// good to know
- ● Instagram professional accounts only (Business or Creator).
- ● The connection needs the insights scopes; a reconnect adds them.
- ● Nothing is stored historically: what you see is fetched fresh.
Things people ask first.
Which platforms have insights?
Instagram only, on professional accounts (Business or Creator). X accounts publish through the API but have no insights today.
Can my agent read insights?
Yes. The MCP server exposes the insights capability as a tool, so Claude or any MCP-compatible client can read account insights. Auth is an organization API key with MCP scopes, or OAuth with a consent screen.
Do I need extra scopes?
The social account connection needs the insights scopes. A connection made for publishing only is upgraded with a one-click reconnect in the dashboard.